Who Uses IERG ?
The website is aimed at High-level International Business Executives. The audiences already identified include (although not exclusively):
- Chief Operating Officers
- Chief Executive Officers
- Corporate Presidents
- Managing Directors
- Senior International Executives
- A member looking for advice on how to set up operations in India.
- A member looking for an individual with expertise in doing business in China.
- A member looking for contacts at a particular company.
- A potential member looking for information about joining the organization
- A potential Sponsor or Partner looking for information about the organization
- A member looking for event information
- A member participating in a committee discussion
- Use of “chapter membership” to place members in the appropriate subsidiary area
- Use of navigation bars to move both with in a subsidiary area and up to organization wide areas
- Extensive keyword and advanced search facilities across the websites