Who Uses IERG ?

The website is aimed at High-level International Business Executives.  The audiences already identified include (although not exclusively):

    1. Chief Operating Officers
    2. Chief Executive Officers
    3. Corporate Presidents
    4. Managing Directors
    5. Senior International Executives
Examples of typical scenarios of use could be:

    1. A member looking for advice on how to set up operations in India.
    2. A member looking for an individual with expertise in doing business in China.
    3. A member looking for contacts at a particular company.
    4. A potential member looking for information about joining the organization
    5. A potential Sponsor or Partner looking for information about the organization
    6. A member looking for event information
    7. A member participating in a committee discussion
They would need to be guided through to the correct area of the website via:

    1. Use of “chapter membership” to place members in the appropriate subsidiary area
    2. Use of navigation bars to move both with in a subsidiary area and up to organization wide areas
    3. Extensive keyword and advanced search facilities across the websites
The web-based resources developed to meet the above global audiences form a key part of the strategy to develop an IERG Infrastructure. Global users will have different levels of technology. The website design and functionality should provide a suitable experience for users with slow Internet connections or other speed-restrictive access.